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Mission, Purpose & Values

A company's mission and values can be guiding lights that reaffirm its purpose, or lofty ideals that are divorced from reality.  The only way to make them meaningful is to define them and live them.

  • Our purpose is why we exist
  • Our mission states where we're going
  • And our values describe the behaviors that will get us there

These will evolve as we grow.  But by writing them out today, I hope to develop a company and culture we're proud of tomorrow.


FITTED's Purpose, Mission & Values

FITTED's purpose is to maximize stakeholder value.  This includes our return to investors, the happiness of our employees and the satisfaction of our customers and broader community.

To create the best fitting, highest quality clothes on earth with a carbon neutral footprint, made available to the most number of people who can meaningfully benefit from them.


  1. Work hard. 
  2. Stay humble. 
  3. Have fun. 
  4. Be accountable. 
  5. Be transparent. 
  6. Be inclusive. 
  7. Treat customers like old friends. 
  8. Take risks. 
  9. Value diversity.
  10. Keep moving forward.

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